About

In 2015, I discovered UX and soon realized I’d found the place that fit me best - the perfect intersection of psychology, design, business, and storytelling. What started as curiosity became a career built on listening deeply, asking better questions, and turning insight into action.

Over the past decade, I’ve worked across many different industries and business stages, from early concept development to high impact global experiences. I’ve built research functions from the ground up, partnered closely with product and design leaders, and helped teams make smarter decisions rooted in real human behavior.

What motivates me most is helping teams see what they could not see before. I love translating complexity into compelling narratives that align stakeholders, inspire better thinking, and move products forward in a way that genuinely serves people.

Mentorship

Below you’ll find testimonials from my mentees on ADP List.