Welcome 😊

I found UX in 2015 and immediately recognized a field that matched how my mind works: curious about people, energized by business problems, and always looking for a way to turn understanding into a sharp, compelling story. It brought together everything I loved about psychology, design, business, and storytelling, and gave my ambition, passion and curiosity somewhere meaningful to go.

Over the past decade, my career has taken me from NASA JPL and BCG Digital Ventures to leading UX research at Endeavor, On Location and now bet365. I take pride in delivering great work and mentoring others. Currently, my fulfillment comes from developing early career researchers and shaping a team that moves with purpose + thoughtfulness and drives meaningful impact.

Mentorship

Below you’ll find testimonials from my mentees on ADP List.